I’ve been out of the logo design biz for a little while, but recently did a logo for a friend over at the Paintball Professor.com and was inspired to write this post.

As a business owner, you know the importance of keeping your costs down. But there are times when doing so can be detrimental – especially when it comes to branding your company’s image.

Designing your own logo is one area where you don’t want to cut corners. You may save money over the long haul, but an unoriginal logo that imitates another company’s, or isn’t understood by your customers, can have unwanted consequences.

So, before you sit down with logo design tools, or premade templates, here are some reasons why you’ll be better off letting an expert handle the job:

It’s Too Personal
You may have a logo idea that has special personal meaning to you, and there’s nothing wrong with that. But it also may be so personal that it really has nothing to do with the business, creating a company branding nightmare.

Perhaps you’ve come up with an image and font that helps build that sentimental feeling you have towards a specific design, but it doesn’t fit your business. You’re so close to it that it’s hard to be objective. Remember: Giving the wrong impression about your business to your customers can be something that’s hard to reverse.

It’s Not Your Area of Expertise
You know everything there is about how to run your business and how to stay ahead of the pack in a competitive market. But trying to design your own logo typically falls out of that realm of expertise. A design expert will have the proper knowledge and tools, and an eye for what’s the best logo fit for your particular business.

Moreover, a graphic designer will have the skills and expertise to keep your logo fresh. If modifications are needed to an original design, they have the sensibility to know when and how those are needed.

You Have Enough on Your Plate
If you’re a new business owner, you have a hundred other things to worry about than designing the ideal logo. And that’s not where you want to concentrate your efforts, anyway. The time and skill it takes to design a logo should not be underestimated.

You Need Options
Enough of your time will be taken just trying to design one logo. A good graphics design expert will provide you with several options to choose from, plus they’ll be working on a strict timeline that you’ve set for them. You’ll get the design you want, when you want it, and you’ll have more time to devote to the important daily activities of running your business.

You Need The Right Tools
Designing a proper logo requires special tools and resources that you probably don’t have on hand. And even if you have access to them, do you know how to use them correctly? You need effective tools, hardware and, of course, expertise to do the job right.

Also, designers will have access to the newest tools and latest technology – which can in turn lead to a new way that your brand can be represented. They’ll be ready at the right time if modifications are needed.


The whole purpose of using the art of graphic designing is to be able to creatively and effectively pass on intended information visually, in a given amount of space. You may miss this purpose due to a number of mistakes.

Using too Much Information

Too much of something turns out disastrous; in most cases. This is clearly evident when you use too much wording, too many pictures and images while designing graphics. In such a case each and every piece of information in your work seems to scream for attention making your work not have a clear purpose. To avoid this; before beginning your work, you should identify what the ‘centre piece’ of your work is, and what the supplementary part is. This will guide you and help you decide on the part of your work that draws more attention and is sure to attract the attention of the intended audience.

Use of Cliché’

If you intend to make a statement with your work, creativity and uniqueness is always the key.  Most people who design using graphics have a habit of just copying other designers’ work.  This creates a form of cliché making the intended audience not pay too much attention to it; this makes the work lose its meaning. To avoid this, always think outside the box.

Using too Many Fonts

Using too many fonts in graphic designing leads to a disorganized look; you should always strive to be consistent and appealing in your work. The maximum number of fonts you can use for great graphic design output is two.

Not Understanding What Your Clients Wants

This is an expensive mistake. It can cost you both time and money. It is quite frustrating having your work rejected after putting in a lot of time and effort into it. Before commencing on any graphic design task you should ensure that you fully understand what your clients needs. Ask questions in case you do not. You should also maintain communication with your client. Involving your client in every step of the way enables you make any corrections as early as you can. It also helps you stay on the right track.

Piling Up too much work

The problem many designers struggle with is turning down that extra work that is sure to rake in some more money. Discipline is very important in graphic designing. So as to produce high quality work and keep your clients coming back, do not take more work than you can handle.

Not Protecting your Work

Sometimes you may be required to submit your work for approval or opinion when you are half way done. Never submit an original version of your work. Not everyone is worth your trust; some individuals may take it and work on your ideas dismissing you in the process. You should also insist on signing contracts so as to fully protect your work.

Know it All Attitude

Avoid this attitude at all costs. A great designer is one who is open to learning new things and learning from mistakes. Accept positive criticism and always work on improving your overall delivery. With time you are bound to outgrow your mistakes and deliver outstanding work.